CX/UX Product Manager

I am a customer-centered Product Manager

I have a long experience of CX and UX and thrive on finding out the truths about the user needs and truly solve their problems in a good way. I love solving these problems with a mix of tech and business, but always having the user and customer in absolute focus. I am having the most fun when working in an open environment where everybody is heard and we build and innovate the products of the future. If you are working in a company like that and are looking for a new co-worker, do not hesitate to give me a call!

Timeline

2022 - now
SEB

Despite very few years at SEB I have managed to try out a few different roles. Starting as a CX designer and then CX lead gave me much knowledge about the users and a way of working that kept the customer in focus. It also gave me tools to work with a more holistic view of the customer experience and my interest in strategic work grew bigger.

Since June 2025 I have been a product manager. I aim to be a product owner who is very data-driven and makes sure to understand the true customer issues and be accountable for solving them in the best and most profitable way.

2022 - now
2019 - 2022
Trivec
I was Trivec's first and only UX specialist, which has given me great and important lessons for the future. During my time at Trivec I have managed the UX and UI for 7 different products. My success at the company was through communication and close collaboration with developers, PMs, other departments but most importantly a lot of direct contact with users.
2019 - 2022
2019
Volvo Cars
As my master thesis I worked at Volvo Cars with UX in sound design, implementing new auditory feedback for the automated driving systems ACC and PA. The idea was to enhance the user experience for the driver by broadening the sonic environment. The research and final design was called “’Make-no-sound’-sounds” and was very appreciated by the company.
2019
2013 - 2019
Chalmers

I studied for 6 years at Chalmers Technical University, started with a preparation year and then did a Bachelor and Masters in industrial design engineering. My years at Chalmers taught me a lot of course, not only in concrete design tools and problem solving skills but I also came out of there with a “can-do” attitude and a hunger to learn more.

2013 - 2019
From time to time
Graphic Design
I have a big interest in graphic design and have created logos, animations, websites and done photography for a few companies.
From time to time
2010 - 2019
Restaurant
On the side of my studies I have always worked at restaurants. This was a way for me to make some extra bucks of course but also to socialize with friends I have there, as well as the guests and learn how to work and lead under extreme stress.
2010 - 2019
2016 - 2017
Australia
I have always loved traveling and in 2016 I wanted to take a break from Chalmers to try and live on a completely different continent.
2016 - 2017
2008 - 2011
Sailing
I have always loved everything about the sea and I moved away from home early to be able to go a gymnasium where I got the chance to travel the world. I sailed across the Atlantic and discovered a lot of different cultures and places during my travels.
2008 - 2011
1992
Was born
The 9th of January 1992 I was born and I celebrate my birthday to commemorate that day each year.
1992

Said about Anna

I have had the pleasure of working with Anna and I am delighted to highly recommend her. Anna is not only skilled and dedicated in her work but also curious, driven, and brave when it comes to exploring new ideas. She quickly grasps complex issues and demonstrates a keen interest in learning and evolving. Anna is not only organized but also an excellent communicator with a talent for conveying complex ideas clearly and concisely. What truly sets her apart is her dedication to customers and users, making her a valuable asset when it comes to creating solutions that truly meet their needs. As a team player, Anna brings positive energy and fosters a pleasant working environment. It has been a pleasure to work with her and I warmly recommend Anna to anyone seeking a competent, dedicated, and positive colleague.
Jessica Dickson
PO, SEB
"Anna is a crazy talented UX designer who I had the pleasure to work with at Trivec, where she was part of my Product Management team. Her positive spirit, humour and iconic laugh helps any team fight through even the darkest of days. She often goes beyond her role and on multiple occasions delivered much more than I expected. She deeply cares about the user, which is evident in the excellent user research she performs and by often being the important person that asks 'why?' "
Pär Arvidsson
CPO, Trivec
"Anna is amazing at her job! She’s bringing her UX expertise on most of our products. Thanks to her skills, we now have a more clearer understanding on how our products are used and how we can improve in terms of usability and release the most beneficial designs! Through her advanced UX research, we now get to know our customers better and have been able to take decisions based on facts. As a very professional and passionate teammate, she’s collaborating smoothly with every team and helps a lot to take decisions during refinement sessions. Anyone would be lucky to have Anna as a colleague!"
Pierre Arcis
PM, Trivec
"Anna changed a lot of people's perspective and she's of a very inquiring nature. She will force people to think about things they never considered up for evaluation. That's so powerful!"
Nico Plinke
PM, Trivec
I had the privilege to work with Anna on her master project as an industrial supervisor at Volvo Cars. Working with her was pure joy. She is self-driven, curious and kind. I hope to work with her again in the future!
Justyna Maculewicz
UX Designer, Volvo Cars
Working at Trivec had been extra meaningful having Anna as a colleague responsible for UX. I enjoyed every minute we spent together discussing customer pain points and needs. She's someone who would be vocal when she agrees with you and when she doesn't. Exactly what you need and would like to have in a collaborative team who would like to build something that would be both valuable and usable for the customers. I also learned a lot from her in terms of how to empathize with users better, the passion and energy she has for understanding and learning what the customer needs are are very commendable. She's the epitome of what a UX person should be and what a product trio needs. She understands the value of product discovery, which is a joy for every modern product development team (speaking from a product manager's point of view). She has my full recommendation, definitely someone I would like to hire as a UX person. She'll for sure be an asset to any company!
Cristina Anier
PM, Trivec
Anna has done wonders for people's understanding of UX and she's an awesome person who everyone likes.
Henrik Larsson
Group CRO, Trivec
"Anna Tengroth is our UX Designer and has been instrumental in creating a lot of the great solutions we have in our products. Anna is Trivec’s first UX Designer and Trivec’s only UX Designer. She is great at visualizing problems in a way that helps the team find the solution together in a better way. She also spends a lot of time doing the research Trivec needs in order to understand the "truth" or facts about our customers and products, instead of relying too much on opinions or guesses. She works every day with a positive attitude, and she has a great commitment to her work which inspires not only the team members but colleagues in all different departments at Trivec."
Verdane Talent Award
Motivation
"Not only is Anna really good with UX-design, she also deeply cares for what she delivers. Thanks to her we got more information about how users are interacting with our software. This not only helps for the UX-design, but also helps us programmers to focus on which features are important. Aside from her excellence in UX-design she is also an energetic and kind person, a great asset for any team. It was a pleasure to work with Anna!"
Lira Kraamwinkel
Developer, Trivec
Anna Tengroth
Contact

+46 764 92 55 88